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Assay vs Observe.AI

Observe.AI is a contact centre AI platform. Assay focuses on one job: checking conversations against your rules with evidence you can audit.

About Observe.AI

Observe.AI offers AI for contact centres, including agent assist, automated QA and coaching.

Best for

Contact centres that want a broad AI platform from a single vendor.

About Assay

Checks every call, chat and email against your QA scorecard, links each result to the line in the transcript, and sends uncertain ones to a person.

Best for

QA, compliance and team leads who need every conversation checked, with evidence they can show an auditor.

Side by side

QuestionObserve.AI Assay
ScopeA broad contact centre AI platformFocused on conversation checks and evidence
What makes the decisionAI models across the platformAssay’s decision engine, with a measured confidence for every answer
EvidenceVaries by featureAlways the real line from the transcript
ChannelsContact centre calls and chatsCalls, chats, emails and AI agent conversations
Uncertain resultsVaries by featureAlways sent to a person

Descriptions of other products are based on how they describe themselves publicly and may change. If something here is out of date, tell us and we’ll correct it.

Questions

Why choose a focused QA tool over a contact centre AI platform?
A focused tool is quicker to set up and easier to audit. Assay’s results always point at the real line in the transcript, and anything uncertain goes to a person.
Does Assay check AI agent conversations?
Yes. Conversations handled by AI agents, including replies from Intercom’s Fin, are checked against the same rules as your people.

Try it on your own calls

Tell us about your team. We’ll reply within two working days to set up a trial with 50 of your transcripts and your current scorecard.

  • No card or contract for the trial
  • Your conversations are never used to train models
  • We go through the results with you