About Gong
Gong records and analyses sales conversations to help revenue teams forecast and coach.
Best for
Sales organisations focused on pipeline, deal insight and forecasting.
About Assay
Checks every call, chat and email against your QA scorecard, links each result to the line in the transcript, and sends uncertain ones to a person.
Best for
QA, compliance and team leads who need every conversation checked, with evidence they can show an auditor.
Side by side
| Question | Gong | Assay |
|---|---|---|
| Main job | Revenue intelligence for sales teams | QA and compliance checks on any conversation |
| Teams | Sales and revenue | Support, sales, collections, lending, recruitment and AI agents |
| Rules | Built around sales methodology | Your own scorecard, in plain English |
| Uncertain results | Not its focus | Sent to a person with the evidence highlighted |
| Accuracy per rule | Not its focus | Measured against your reviewers |
Descriptions of other products are based on how they describe themselves publicly and may change. If something here is out of date, tell us and we’ll correct it.
Questions
- Is Assay a Gong alternative?
- For QA and compliance, yes. Gong is built for revenue teams and forecasting. Assay checks every conversation against your own rules and shows the line behind each result.
- Can Assay check sales calls?
- Yes. Import recorded calls from tl;dv or send transcripts through the API, and check them against rules such as disclosures and required questions.
Try it on your own calls
Tell us about your team. We’ll reply within two working days to set up a trial with 50 of your transcripts and your current scorecard.
- No card or contract for the trial
- Your conversations are never used to train models
- We go through the results with you
Thanks, we’ve got it.
We’ll be in touch within two working days.